The AI Launch feature automates the entire campaign building process. Instead of manually configuring ad sets, audiences, and creatives, you provide a few inputs and AI agents build everything for you. This guide walks you through using AI Launch to create campaigns about 100x faster than manual building.
Accessing AI Launch
Click AI Launch in the left navigation menu to open the AI builder.
Basic Configuration
Start by filling in your campaign basics:
Ad Account: Select the account you want to publish to
Fan Page: Choose your Facebook page
Landing Page URL: Enter where you want ads to drive traffic (select from previously used URLs or type a new one)
Objective: Choose your campaign objective (Leads, Sales, etc.)
Daily Budget: Set your total daily spend (you can adjust this after generation)
Meta Pixel: Select your pixel
Conversion Event: Choose your conversion event (e.g., Lead, purchase)
AI Strategy Settings
This is where you control how the AI builds your campaign.
Audience Strategy
Choose how aggressive you want the AI to be with targeting:
Conservative: Uses only your top-performing audiences. The AI looks at all winning aspects of your targeting (countries, interests, lookalikes, custom audiences, ages, genders) and selects only proven performers.
Balanced: Mixes proven audiences with new targeting tests. Good for maintaining performance while exploring new opportunities.
Experimental: Creates entirely new audiences for you to test.
Copy and Creative Strategy
Conservative: Uses only your top-performing copy (headlines, primary text) and creatives (images, videos).
Balanced: Mixes proven copy and creatives with new variations.
Experimental: Generates all new headlines and primary text based on your proven winners.
Note: AdStellar does not generate new images or videos. Creative generation applies only to copy elements.
Recommended setting: Balanced for both strategies gives you a good mix of proven performance and new testing.
Historical Date Range
This controls how far back the AI looks at your performance data:
All Data: Considers everything in your account (not recommended if you have old data)
90 Days: Good default for most accounts
60 Days: Use if you have lots of recent data
30 Days: Use for very active accounts with high volume
Tip: What worked a year ago probably won't work today. Stick to 90 days or less for the most relevant insights.
Custom AI Instructions (Optional)
Use natural language to give the AI specific directions:
Examples:
"Use all proven audiences for me and copy and creatives"
"Target these countries: US, UK, Canada"
"Do a bunch of interest tests"
"Use my proven lookalikes"
"Focus on video creatives only"
You can save frequently used instructions as templates for quick access.
Generating Your Campaign
Click Generate to start the AI build process. This typically takes 3 to 5 minutes depending on campaign size. Larger campaigns (e.g., 50 ad sets) take longer.
What the AI Agents Do
Seven specialized AI agents work together to build your campaign:
Page Analyzer: Reads your landing page to understand your offer, copy, images, and messaging. This ensures ad content aligns with what visitors will see.
Structure Agent: Analyzes your previous campaigns to understand your typical launch structure. If you usually run 10 ad sets with 3 ads each, it builds something similar. Conservative stays within your typical structure; Experimental may go outside it.
Targeting Agent: Focuses specifically on audience targeting. Reviews custom audiences, locations, ages, genders, interests, and placements to select the best options.
Creative Agent: Analyzes your past creative performance and selects the images and videos that have worked best.
Copy Agent: Reviews your headline and primary text performance to select or generate the best copy.
Budget Agent: Takes your total daily budget and distributes it appropriately across ad sets.
Director Agent: Orchestrates all the other agents, ensuring they work together correctly and pieces everything into the final campaign.
Reviewing the Generated Campaign
Once complete, you'll see a summary screen showing:
Number of ad sets created
Total ads
Built with Proven Winners: Shows how many proven audiences, copy variants, and creatives were used, along with their average CPA and historical spend
Strategy Breakdown
The AI provides a detailed explanation of its decisions:
Why it chose the campaign structure it did
Targeting decisions and reasoning
Ad copy decisions with performance data (e.g., "Top headline has $35 cost per result after X spend")
Creative selections and why they were chosen
This transparency helps you understand exactly what the AI built and why.
Editing the Campaign
You can jump to final review or step through each level to verify and adjust.
Campaign Level
Review and edit the campaign name and settings.
Ad Set Level
Everything is pre-configured:
Ad set naming
Pixel and conversion tracking
Budget per ad set (distributed by the Budget Agent)
Audience targeting (custom audiences, lookalikes, locations, age ranges, interests)
Make any adjustments you want. For example, if the AI didn't include interest targeting and you want to test some, you can add it manually.
Ad Level
Review the ads the AI created:
Media (images/videos)
Primary text variants
Headlines
Destination URLs
Adding More Variants:
If you want to include additional elements:
Click into the Winners Hub
Navigate to the element type (e.g., Primary Text)
Select the variant you want
Click Apply to Template
This lets you expand on what the AI built with your own selections.
Final Review and Publishing
Click Continue to Review to see your complete campaign summary:
Total ad sets
Ads per ad set
Total ad variations
Budget breakdown
Click Publish to send the campaign to Meta. Remember:
Campaigns publish as inactive
Review everything in Ads Manager
Turn on when ready to go live
AI Launch is ideal when you want to test quickly and launch fast. Start with AI-generated campaigns, review the strategy breakdown, make any tweaks you want, and publish.
The entire process takes just a few minutes compared to hours of manual building.