Once you've connected your ad account, imported your campaigns, and set your campaign goals, you're ready to start using AdStellar's powerful analytics. This guide covers the AI Insights feature, which gives you visibility into your ad performance that you won't find in Meta Ads Manager or any other platform.
The Performance Page
After importing your campaigns and setting goals, the Performance page displays your key metrics:
Results (website leads, purchases, etc.)
Conversion value
ROAS
All other data pulled directly from Meta
This page serves primarily as a verification tool to confirm your data matches what you see in Meta. You don't need to use this as your main ads manager—it's there to give you confidence that your data imported correctly.
The AI Insights Page
This is where AdStellar truly differentiates itself. When you imported your campaign, you didn't just import raw data - you imported audiences, headlines, creatives, copy, and everything else. AdStellar parses out each component of your ad campaign so you can analyze them individually.
Analyzing Creatives
On the AI Insights page, select Creative to see performance data for each creative asset.
Understanding the Score: The score is based on the goal you set on the Performance page. If your goal is $20 per result and your creatives are coming in above that, they'll show a lower score.
Viewing Performance Over Time:
Click on any creative to open a detailed chart
Select different metrics to analyze:
Spend over time
Results (leads, purchases) over time
CPC (Cost Per Click)
CTR (Click-Through Rate)
Checking for Creative Fatigue: To determine if a creative is experiencing fatigue:
Add Spend as your primary metric
Layer on CPC or CTR as a secondary metric (shown as a dotted line)
Switch to weekly or monthly view for clearer trends
Look for warning signs:
CPC trending upward = potential fatigue
CTR trending downward = potential fatigue
CPC going down and CTR going up = creative is still performing well
Analyzing Headlines
Switch to the Headline view to compare headline performance across your ads.
For example, you might see:
Headline A: 59 results at $39 cost per result, used on 8 ads
Headline B: Better performance at $26 cost per result, used on 7 ads
This makes it immediately clear which headline is winning and should be prioritized in future campaigns.
Analyzing Ad Combinations
The Ad Combination view pulls everything together - creative, headline, copy to show complete ad performance.
Tips for using this view:
Sort by Results to see top performers
Adjust the date range (e.g., last 30 days) for relevant data
Click any combination to view its performance chart over time
Select multiple ads for side-by-side comparison on the chart
Card View: Scroll down to access the Card View, which displays:
Performance metrics and numbers
The actual creative image/video
Copy text
Headline
Click into any card to dive deeper into what's working for that specific ad combination.
Filtering and Customization
You can filter your data to focus on what matters most:
Filter by minimum spend threshold to exclude low-data ads
Customize columns to show the metrics you care about
Use the various viewing options to analyze data in different ways
How AI Insights Powers Your Future Campaigns
All the data visible on the AI Insights page feeds directly into AdStellar's AI engine. When you use the AI Launch feature, the system draws on these insights to make smarter ad combination decisions for your new campaigns.
Quick Tip: Add to Draft
When you find a top-performing ad combination you want to relaunch:
Click on the ad combination to open its chart
Click Add to Draft
This creates a launch draft that you can use later when building new campaigns
Spend time exploring the AI Insights page and learning how to use each view. The insights you gain here will help you make smarter decisions about which creatives, headlines, and combinations to use in future campaigns.