The bulk ad launcher lets you build and launch dozens of ad variations to Meta in minutes. This guide walks you through creating campaigns with multiple audience and creative variants, eliminating the tedious duplication work you'd normally do in Ads Manager.
Getting Started
Navigate to Campaigns in the left menu. This is where you'll see:
Drafts for campaigns in progress
AI Launch for AI-generated campaigns (covered in the next guide)
Templates for saved configurations
Launches for campaigns published to Meta
Click Start a New Campaign to open the campaign builder.
Campaign Level Settings
Basic Configuration
Select your ad account from the dropdown
Set your campaign name using dynamic naming tokens if desired (budget type, campaign objective, etc.) or enter a custom name
Choose your objective (Leads, Sales, etc.)
Click Continue to move to ad sets
Ad Set Level: Building Audience Variants
This is where AdStellar's bulk capabilities really shine.
Basic Ad Set Setup
Ad set name: Use a template with dynamic tokens (audience name, locations, age, gender, custom audiences) or create your own naming convention
Conversion tracking: Select your pixel and conversion event (e.g., Lead)
Attribution settings: Choose your attribution window (e.g., 1-day view)
Budget and schedule: Set daily budget and optional start/end dates
Creating Audiences with the Winners Hub
When building audiences, click into the Winners Hub to see performance data from your imported campaigns. This shows you exactly what has worked before:
Locations: See spend, clicks, results, and cost per result for each location you've used
Interests: View which interest targeting has performed best (e.g., "Marketing Strategy" at $25 cost per result vs. "Mailchimp" at $35 cost per result)
Custom Audiences: Compare performance of your 1% lookalike vs. 5% lookalike audiences
Select any element and click Apply to Template to add it to your current audience.
The Power of Variants
Instead of duplicating ad sets manually in Meta, AdStellar lets you create variants that automatically multiply into separate ad sets.
Example: Testing Three Interests
If you want to test three different interests in their own ad sets:
Add your first interest (e.g., Digital Marketing)
Click New Detail Targeting Variant
Add your second interest (e.g., Digital Marketing Strategist)
Click New Detail Targeting Variant
Add your third interest (e.g., New Page Admins)
You now have 3 ad sets, one for each interest.
Combining Multiple Variant Types
Variants multiply together:
2 custom audience variants × 3 detail targeting variants = 6 ad sets
Add 2 age range variants and you get: 2 × 3 × 2 = 12 ad sets
This lets you launch comprehensive split tests without any manual duplication.
Saving Audiences
Give your audience a name and click Save. You can reuse saved audiences in future campaigns or select multiple audiences to expand your tests further.
Ad Level: Building Creative Variants
Click Continue to move to the ad level.
Basic Ad Setup
Ad naming template: Use dynamic parameters or custom names
Facebook Page: Select your fan page
Instagram Account: Select if available (otherwise it uses your Facebook page)
Creating Ads with the Winners Hub
You can start from a template (pulled from your imported campaigns) or create a new ad from scratch.
Click Edit on any template to customize it. The Winners Hub is available here too, showing performance data for:
Media assets (images and videos)
Headlines
Primary text
Click any element to add it to your current ad.
Creative Variants
The variant system works the same way at the ad level:
Example: Building 8 Ad Variations
2 media assets (images or videos)
2 primary text variants
2 headline variants
Result: 2 × 2 × 2 = 8 unique ad combinations
The breakdown in the top right shows you exactly how many ads will be created.
UTM Parameters
Add UTM parameters for tracking. You can save parameter templates for reuse (useful if you're using tools like Cometly or other attribution platforms).
Review and Publish
Click Continue to Review to see a summary of your campaign.
Review Page Overview
The review page shows:
Total ad sets to be published
Total ads per ad set
Total ad variations (ad sets × ads)
Any errors that need to be fixed before publishing
Example: 12 ad sets × 4 ads each = 48 total ad variations
Campaign Map
Click Campaign Map to visualize your entire campaign structure:
See all ad sets at a glance
Click into any ad set to see its targeting
Click into any ad to preview the creative variation
This is especially helpful for large launches where you want to verify everything looks correct.
Creative Testing Mode
Toggle on Creative Testing Mode to put each unique ad into its own separate ad set. Without Creative Testing Mode: 12 ad sets with 4 ads each (48 total ads) With Creative Testing Mode: 48 ad sets with 1 ad each
Why use this? When multiple ads share an ad set, Meta decides how to distribute budget. With one ad per ad set, every ad gets equal budget distribution for true split testing.
Note: This increases your total budget significantly (e.g., $10/day × 48 ad sets = $480/day vs. $10/day × 12 ad sets = $120/day).
Publishing to Meta
Click Publish to send the campaign to your Meta ad account.
Important: Campaigns publish as inactive. This lets you review everything in Ads Manager before turning them on.
Setting Goals
After publishing, you'll be prompted to configure results and goals:
Select your result metric
Enter your performance goal (e.g., $20 cost per result)
Click Save and Monitor Launch
Monitoring Your Launch
The launch progress screen shows:
Percentage complete
Ad sets created
Ads created
Most launches complete within a few minutes.
After Publishing
Once complete:
Click View in Meta to open your campaign in Ads Manager
Review the campaign structure
Turn on ad sets when ready to go live
All your launches appear in the Launches section for easy reference. You can clear old launches if the list gets too long.
Troubleshooting
If you see partial launches, errors, or retry prompts, this is usually due to Meta's API rate limiting or updates. Use the support chat in the bottom right corner for help with any issues.